Hi,

Welcome to my blog. I hope you enjoy your stay here and look forward to your feedback. Here’s a little background about my professional life, for those who would like to look up my credentials.

I am Farrukh Naeem, an award-winning copywriter and journalist based in Dubai, UAE.

Global brands I have written for
In the 10 years that I have been writing professionally, I have written for some of the hottest brands in the world, including Hewlett-Packard, Adidas, Jaguar, Sheraton Hotels, Jacuzzi and the United Nations.

Writing across all media
My writing exploits have covered a wide range of media: from press and magazine ads to TV commercials and radio spots; from direct mailers to press releases; from corporate brochures to online catalogues.

In addition to writing advertising copy for press and magazines, I have had adventurous stints as a TV commercial scriptwriter in a production house and a direct marketing writer in one of the largest integrated marketing solutions companies in the world under the Y&R banner.

Journalism credentials
As a journalist, I have written about a wide range of industries including telecom, cosmetics, health, transport, internet, education, finance, and more. I have had the privilege to meet and interview the opinion leaders, the movers and shakers of these industries in the Middle East region. My features and analytical articles have been published offline and online by some of the most reputed names in business.

Plans for this blog
I would like to use this blog to post my thoughts, opinion, reflections. I hope to post tips on writing, reports on writer's meetings that I attend, good websites and blogs I think would be relevant to writers.

Also, I plan to showcase my work and the work that I like by other writers and artists.

If you would like me to feature your work on this blog, feel free to mail me on farrukh_copywriter@yahoo.com and I'll review it for publication on this blog.

Your feedback would be appreciated and your views valued.

Let’s get on to the posts then…