Tuesday, April 17, 2007

Information sharing - an inspiring quote

People charge you for information. But on the internet, there are people and companies sharing a lot of valuable information through case studies, white papers and research for free. Why are they doing this when they can make money selling this useful information?

Michael Walters, a seasoned marketing consultant who heads True Integrated Marketing, quoted something in a recent conversation when I asked him what he thought about sharing case studies and marketing best practices freely in a world where some businesses like to keep their stats in their vaults. He said...

A rising tide lifts all ships.

I have pinned the saying he quoted to my wall and look at it often.

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